December 18, 2017
If a company is going to spend over a million dollars on a 30 second spot, I anticipate that commercial to make me run out and purchase that product.
A football fan I am not, so I do what many others do (but refused to admit it) I watch for the commercials. I tune in expecting to see the best of the best commercials. If a company is going to spend over a million dollars on a 30 second spot, I anticipate that commercial to make me run out and purchase that product.
This year, not so much. In actuality I grew annoyed at the typical non-creative tone emulating from the majority of the commercials.
What was I left with? A kid throwing Skittles through a girls window and she, along with her family, a thief and a policeman catching them in their mouth. Or maybe the horrible CGI elephant on a treadmill. And enough with Melissa McCarthy, we get it – she’s a fat women that falls. Been done to death, its not funny anymore.
Not one commercial made me unhinge my jaw laughing or left any kind of impression. And someone tell me where the hell were the Budweiser Clydesdales? Or did I black out on that commercial like I did with the stupid YouTube stars taco challenge that aired in two parts? Not to overlook the fact the commercials hit the Internet in January. Where is the anticipation? Can’t we keep anything under wraps? What happened to the allure of the big reveal?
For the money these companies spent, they’ve produced better spots that run outside the Super Bowl. My overall takeaway is they phoned it in. No one pushed the envelope. Everyone was scared to make a statement and they all seemed rushed. Like they where taped the day before and the editor pulled an all-nighter to get them done.
With a gun to my head, if I had to pick one that wasn’t as bad as all the rest, I’d have to give the award to Justin Biebers spot. Can’t tell you what product it was for, but that crazy dancing Justin did at the end of that spot did made me chuckle and brought on memories of Will Smiths’ “Fresh Prince of Bellaire” dancing.