December 18, 2017
Online streaming services, like Amazon Instant Video, Netflix and Hulu, is the bullet in the chamber of the firearm aimed to kill broadcast TV.
Video killed the radio star, many say the streaming service will kill the broadcast star. While watching a television show this past week I was befuddled by a commercial for Hulu’s streaming service. Not a product on Hulu, the actual service. Why? Online streaming services, like Amazon Instant Video, Netflix and Hulu, is the bullet in the chamber of the firearm aimed to kill broadcast TV.
One of the most popular shows everyone is talking about is Stranger Things. I’ve covered it on FatGuyRadioShow as well as posted articles about it here on AfterTheLevels. Like most of us know, Stranger Things is a Netflix original. It cannot be seen on any broadcast network or cable channel. This is proof that online streaming services are giving broadcast TV networks and cable networks a run for its money. Which is why a commercial for online streaming services being ran on network or cable services has an air of irony.
It’s as if allowing the person who wants to kidnap your children, take them to the movies in your car.
Online streaming is 10x’s better than TV networks, both broadcast and cable. TV manufactures also see this rapidly moving market shift as every major manufacture offers some sort of Smart TV. Apple, Google, and other various online tech companies offer USB or coaxial hardware to enable TV’s that weren’t designed to be smart to become smart.
With this all being fact, broadcast and cable networks allowing streaming service ads is clearly a case of stupid greed. They are shoveling their market share over to streaming services by allowing this. Do you see the irony here? If anything, broadcast and cable networks would be strategic about allowing ads from online streaming services. Do they not see the writing on the wall?
As I discussed this with a friend over the weekend, his argument was – some of the major TV and cable networks have already begun offering their programming to be streamed. My response, it’s a little too late. The two big guns, Amazon and Netflix (more so Netflix – since they were first) has cornered the market on technology available for stream programming. So much so, they have begun creating their own programming to enhance their services, i.e. Stanger Things. The networks have a lot of ground to cover and being stupidly greedy by taking ad money for online streaming services commercials is not going to aid them in their abilities.
The market is getting younger, those days of our grandparents making sure they are home at 6pm to watch Wheel of Fortune is ending.
I don’t claim to be a marketing master, but if BDB Radio Network is reluctant to allow other popular internet radio shows to advertise on its existing internet radio shows – one would think TV would be more vigilant.
Broadcast radio turned a blind eye to internet broadcasting, now radio is all horrible music, news, politics and sports with a constant declining market share. Will TV become the same?